All MLA programs are evaluated on a regular basis using a comprehensive Triple Bottom Line (TBL) evaluation framework. This allows MLA to calculate investment returns in a systematic and timely basis rather than relying on a five-year evaluation cycle, as well as the ability to continuously monitor the timing and value of the economic, social and environmental benefits derived from MLA’s investments.
Status of MLA’s 2022–23 key performance indicators as at 30 June 2024.
KPIs in Annual Investment Plan 2023–24
Strategic focus KPIs in MLA’s Strategic Plan 2025
Membership of MLA is voluntary and free to all levy-paying grassfed cattle, grainfed cattle, sheep, lamb and goat producers. MLA had 50,521 members as at 30 June 2024, an increase of 384 members from 2023. The table below shows the composition of MLA’s members.
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Producers across Australia experienced variable seasonal conditions and the arrival of an El Niño event in 2023, with southern NSW, western Victoria, all of SA and most of southern WA missing out on vital Autumn rain in 2024. This contributed to lower livestock prices with challenging meat trading conditions and higher livestock turn-off.
An increase in livestock numbers and turn-off produced higher lamb, mutton and beef production, but also softer livestock prices. As the flock and herd numbers are forecast to ease over the coming three years, slaughter increases are set to lead to record Australian meat production. The outlook however is positive, with demand set to outstrip supply in some key markets. While carcase weights have eased slightly this year, they are still at relatively historic highs. The slight drop in carcase weight is offset by the bigger jump in slaughter numbers and an increasing proportion of beef production coming from feedlots.
Since my return to Meat & Livestock Australia (MLA) in May 2024 as Managing Director, I’ve prioritised taking the time to meet with a wide range of industry stakeholders to hear how they are viewing MLA’s performance against the MLA Strategic Plan, the MLA Annual Investment Plan as well as understand their priorities for our industry moving forward. I’ve gained valuable insight into how MLA’s investments have investigated, delivered and communicated a range of tools, training and research-backed marketing, adoption and on-farm strategies to support the red meat industry over the 2023–24 financial year.
I was delighted to read in the most recent annual MLA Producer Adoption Outcomes Report that our adoption programs have delivered an annual net benefit of $74.3 million to those producers engaged in MLA adoption programs during FY24.
Grassfed cattle leviesGrainfed cattle leviesLamb levies
Mutton leviesGoat leviesMLA Donor Company
Integrity Systems Company