Pillar 6

Pillar 6: Stakeholder engagement

The successful delivery of MLA’s Strategic Plan 2016–2020 will require an enhanced level of collaboration between MLA and its many stakeholders. This pillar focuses on extending the breadth and depth of stakeholder engagement across MLA.

Genuine two-way consultation and collaboration will provide mutual benefit in the delivery of MLA’s marketing, research and development services to industry. This pillar also includes the delivery of MLA’s corporate reporting responsibilities within a culture of continuous improvement.

MISP Red Meat 2017
Investments Investment source KPIs


  • 92% of attendees at MLA's Global Markets Forum at Beef Australia rated the quality of presentations as 'very good/excellent'
  • MLA's new Prices & Markets e-newsletter launched, with 25,421 subscribers at 30 June
  • myMLA, a personalised online dashboard, reached 30,000 users
  • 95% increase in attendance from MLA's AGM in 2016 to the Red Meat event in 2017
  • MLA teamed up with Fairfax Media to produce Feedback Extra, a special feature appearing across six rural newspapers four times a year
  • Attendees at Red Meat 2017 rated their overall satisfaction with the event at 8.6/10

Engagement with producers and stakeholders

Beef Australia 2018

MLA was a principal partner of Beef Australia 2018 from 6–12 May at Rockhampton, Queensland, delivering a program of events and experiences focused on the theme of ‘fostering beef’s prosperity’.

MLA showcased Australian beef and its work domestically and internationally in marketing and product development, as well as research, development and adoption investments.

New Prices & Markets e-newsletter

MLA added to its suite of publications in October 2017 with the launch of the weekly e-newsletter, Prices & Markets, designed to further enhance the delivery of information to MLA members and the red meat and livestock industry.

Delivered every Wednesday, the e-newsletter provides the latest red meat market news and analysis direct to the inbox of MLA members and subscribers.

myMLA platform adoption

Red meat producers have embraced the convenience of MLA’s personalised online dashboard, myMLA, with just over 30,000 users registering for the service since it was launched in 2017.

myMLA is a component of the MLA website offering personalised, relevant content delivered straight to an online dashboard unique to each user, based on pre-determined preferences.

Feedback Extra series in Fairfax rural and regional publications

To further improve the way MLA reports back to levy payers, MLA has entered into a commercial content partnership with Fairfax Media.

Appearing four times a year, MLA has five pages of targeted content running across six leading rural weekly Fairfax mastheads – The Land, Queensland Country Life, North Queensland Register, Stock & Land, Stock Journal and Farm Weekly.


Red Meat 2017

The Red Meat event concept was launched in 2017 to bring a new, engaging format to MLA’s Annual General Meeting (AGM), with the first event being held in Alice Springs, NT in November.