Pillar 5

Pillar 5: Leadership and collaborative culture

Securing the potential of the Australian red meat and livestock industry and delivering on the ambitions of the Meat Industry Strategic Plan 2020 requires strong industry leadership, a capable workforce and the ability to attract the best and brightest minds to the industry.

For MLA, the delivery of its own Strategic Plan will rely on the strength of our team and the expertise of our people. Our progress will be continually monitored, objectively measured, and transparently communicated to all stakeholders.

MISP

Meat Industry Strategic Plan (MISP) 2020 priorities

Investments Investment source KPIs

Highlights

  • More than 470 producers engaged in Producer Innovation Fast-Track
  • 29 red meat applicants for Nuffield Scholarships
  • MLA supports six people across three scholarship programs
  • I+E Connect start-up Smart Shepherd received the 2018 global AgFunder Innovation Award
  • Australian Intercollegiate Meat Judging team won US meat judging competition for the first time in 17 years
  • 15 participants graduated from the Sheep Industry Leadership Program
  • 25 producers registered for communication and advocacy training workshop at Beef Australia
  • Australian Beef Sustainability Framework's Annual Update contains data for 60% of 47 indicators of industry progress

Building leadership capacity

Within this priority MLA is supporting the creation of frameworks and collecting evidence to measure the progress of the industry’s development. MLA is also supporting the industry’s development and implementation of a framework for efficiently reporting on its sustainability credentials.

Building capability extends to communicating with all industry stakeholders about the value of collaborative investment in marketing, research and development and ways for producers and other value chain participants to develop more productive and profitable businesses.

Building leadership capacity
Producer Innovation Fast-Track

Producer Innovation Fast-Track is an initiative developed by MLA Donor Company (MDC) to actively involve producers in driving innovation.

This program identifies industry trailblazers – whether they are early adopters, ag-tech entrepreneurs or future value chain leaders – and provides the support and expertise required to build their capabilities.

Investing in rural leaders

MLA continued to invest in developing future rural leaders and improving skills across the industry through three scholarship programs: Nuffield Australia Farming Scholarships, the Australian Rural Leadership Program and the Horizon Scholarship.

Capacity building agreements with peak industry councils

To ensure the long-term profitability of the Australian red meat industry, MLA invests in building the skills and leadership capacity within peak industry councils.

Intercollegiate Meat Judging Competition

The 2018 Australian Intercollegiate Meat Judging (ICMJ) team won a United States meat judging competition for the first time in 17 years, taking out two competitions in the A-division – the Southwest Invitational and the National Western.

I+E Connect

Since launching in 2016–17, MLA Donor Company’s innovation and entrepreneurship platform, I+E Connect, has attracted several innovative start-ups and disruptive ideas to the Australian red meat industry.

Highlights

Smokin' Yak on the Fast-Track

A beef business is serving up slow‑cooked, smoked Brahman hump in a delicious and innovative way to value-add this under-utilised cut. The Smokin’ Yak, pictured at Beef Australia 2018, is the brainchild of two Brahman beef breeding families — Matthew and Fiona Noakes of Solo Brahmans and Gary, Sharon and Alison Polkinghorne of Copperville Brahmans.

Protecting and promoting our industry

Within this priority MLA is supporting the creation of frameworks and collecting evidence to measure the progress of the industry’s development. MLA is also supporting the industry’s development and implementation of a framework for efficiently reporting on its sustainability credentials.

Responding quickly to a sudden or unexpected threat or risk can minimise the impact of a crisis on the industry. This priority addresses this need by reviewing and updating the industry’s detailed Crisis Response Plan to prepare industry and individual sectors to avoid or mitigate the impact of any crisis.

Investment
Crisis management report

As a service provider to the Australian red meat industry, MLA assists the industry to mitigate risk and potential reputational or economic damage by rapidly responding to issues and unexpected events.

Risk management

MLA’s Risk Management Plan outlines the process of identifying, assessing and managing risks, which is in line with AS/NZS ISO 31000:2009 Risk Management Standard. MLA reviews its Risk Management Plan and updates its risk profile annually.

Highlights

Australian Beef Industry Sustainability Framework update

Progress continues with the Australian Beef Sustainability Framework, which launched in 2017.